Blogger spotlight: Kimberly Duran from Swoonworthy

Today I’m bringing you an interview with Kimberly Duran from Swoonworthy, a blog full of colourful inspiration, DIY ideas, decorating and styling tips on a budget, and everything and anything eclectic boho chic. I already mentioned her in my Top 5 British interiors bloggers  last year. I love her style and how she embraces colour, pattern and texture. She is a great example of how you can have your home which reflects your personality, if you “just go for it”.

I was so pleased when she agreed to be interviewed for my Blogger Spotlight series. She gave some really great tips and advice which you can take away and apply.

  1. Where has your passion for design stemmed from?

I think I’ve had an interest in it all my life. When I was a very small child, I remember thumbing through my mother’s old interior design coffee table books until the pages were practically falling out of the book! That 1970’s tome was a favourite of mine. I used to help my mum with decorating as well whether it was paint or wallpapering or just moving furniture around to freshen up our home. Later, as I got older, I took great joy in redecorating my bedroom, even painting the furniture and spending my own pocket money on décor. It’s just something I’ve always loved.

  1. Is there a particular style that defines your work?

I always describe my style as ‘Eclectic Boho Glam’ – I love mixing styles, colours, patterns and textiles to create a welcoming vibe but I also love gold and brass which I think just gives everything a bit of glamour. So it’s comfortable but also big on style.


  1. What are the most important factors to a successful design project?

Planning is essential for me. Going into it with a rough idea of the look and feel of a room, understanding the light in a room (is it North-facing? Does it get a lot of light at certain times of day?) and understanding how a room will be used and by whom is so important. It’s not as fun as buying things but entirely necessary. I think keeping an eye on your budget as well as allowing a contingency is also important. I always try to allow for at least one ‘splurge’ item for a room to really elevate any bargain buys or DIYs that I do. I think one knock out piece can really set the whole space off just right.

  1. What stage of the design process do you enjoy the most?

I think it’s once I have a good idea and I have a very specific direction for a room that the fun begins. Hunting down bargains, figuring out what I’ll be able to DIY and finding that one piece to pull my colour scheme together is a highlight. Of course, dressing a space is great as well – I love when it all comes together at the end!


  1. When did you start blogging?

I started my blog in July 2010. It was right after we’d bought our Edwardian semi in Manchester that I realised I wanted somewhere to catalogue the changes we were making in our home. I didn’t actually think anyone would read it so it’s been an incredible journey starting so small with so few readers to now reaching over 20k people a month. It’s something that I still find baffling and I’m humbled by every day – that there are people out there that actually like what I’m doing!

  1. How has your blog changed since then?

Oh it’s changed loads! I think I’ve had about 5 different redesigns in that time and early this year, I finally took the plunge to move from Blogger to WordPress which opened up so many design possibilities for me. Other than the look and feel of the site, I think over time, I’ve found both my ‘voice’ and my style. Realising how much I love colour in my home was a big turning point and you can really see the progression of how much I’ve embraced that love through the years. I still find it hard to believe that I used to decorate predominately in neutrals at the beginning!


  1. What are your plans for your blog?

Well, the blog is constantly evolving. The redesign of the site took up an extraordinary amount of time but I’m pretty happy with the outcome. I’d love to create more content exclusively for my subscribers that they’ll find useful and I am even considering adding video content – whether I have the guts to take that step remains to be seen!

  1. What advice would you give to someone just starting out in the design world/business/blogging?

I know it’s always said but you really have to stand out when you create a blog (or in any industry really). There are literally millions of blogs out there so finding your own voice and your own style that sets you apart is so important. It’s really tempting to find another blogger or designer that you love and copy what they are doing but you will always just be a copy (and probably a poor one) if you do that. So discover what’s unique about you and really run with that. You are unique – use it to your advantage.

Thank you so much Kimberly for taking part!

I hope you feel inspired. If you haven’t heard of Swoonworthy or want to discover more ideas from her blog head over to

Karolina Barnes Studio